Addition.ag
A paid media agency that turns investment into revenue.
With 7 years of experience, we plan, run and optimize campaigns on the main digital channels — Meta Ads, Google Ads, LinkedIn Ads and TikTok Ads — for companies that need measurable results, not just ad impressions. We have managed more than R$5 million in media and served 50+ companies across many industries.
- 7 years of experience
- 2 years in operation
- R$5M in media
- 50+ companies served
Disclaimer
Paid traffic does not sell.
It shows your product to the right person. It is one of many tools in the strategy — always with a test-and-learn mindset. There is no promised result.
Our services
From strategy to the final result: management, consulting and training, with real immersion in your business.
Paid media management
You run your business, we run your performance campaigns. We go well beyond operations: together we unpack your company goals and turn them into a concrete paid media plan, with a clear picture of where we want to go.
Consulting
If your team needs help managing campaigns, we run a full review, set objectives together and give technical support for as long as needed — plus metric analysis, briefs and planning.
Training
Not ready to hire an agency? We train you from scratch or from the level you are at, so you can manage your own campaigns. We get hands-on together.
Channels and tools we operate
Channels
Meta Ads
Google Ads
LinkedIn Ads
TikTok Ads
Reddit Ads
ChatGPT Ads
Spotify Ads- and much more
Tools
Tag Manager
Analytics
Merchant Center
Looker Studio
How we work
A clear rhythm, from the first diagnosis to the weekly review of results — crossing demand generation with feedback from your sales team. No black box.
01
Diagnosis
We look at accounts, tracking, offer and business goal. The starting point is what already exists — no rabbits out of a hat, no generic template.
02
Plan
We define channels, campaign structure, budget and what we will test first. You see the cut before it goes live.
03
Weekly operations
Optimization of targeting, creatives and bids, with close follow-up. Continuous adjustment, not set-and-forget.
04
Report
Numbers with context: what performed, what we cut and the next moves.
Management that adds results to your brand.
R$5M
managed since 2018
+50
companies with results
A to Z
segments and business models
2 years
in operation
Cases by segment
Events, festivals and entertainment
+25x ROAS
More than 30,000 tickets sold through the campaigns, with more than 25x return on ad spend.
B2B services
8x return
Lead generation on Google Ads Search, with measurable financial return.
Included in the partnership
Follow the operation from anywhere, whenever you want
Addition clients get access to Zeus, our technology hub: dashboard, deliveries, briefs and reports in one place, whenever you want, not only in the weekly meeting.
Zeus is not a separate product, but our way of always working from data and transparency.
What people say about Addition
“From the start of the partnership with Murillo, paid media results were incredible. He showed real skill in running campaigns, opening new opportunities and impacting our revenue. It is great to count on someone so dedicated and effective, and we are confident this partnership will keep delivering strong results.”
Caroline G.
Companies that trust Addition
Who am I?
Murillo Semensato is a paid media specialist, offering solutions from strategy to campaign execution, with a focus on tangible results.
Since 2018 he has managed more than R$5 million in online ads, serving 50+ companies across many industries. He stands out for immersing in the client’s business, tailored consulting and team training.
He works on Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads and other digital channels, with detailed result analysis — no miracle promise, with a test-and-learn method.
Frequently asked questions
- What does Addition.ag do?
- Addition is the paid media agency run by Murillo Semensato. We plan, operate and optimize campaigns on Meta, Google, LinkedIn and other channels for companies that need measurable results — revenue, leads or sales, not just ad impressions.
- Which platforms do you operate?
- Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads, Reddit Ads, ChatGPT Ads, Spotify Ads and similar channels — it depends on your goals. We also set up and operate tools such as Google Tag Manager, Google Analytics, Google Merchant Center and Looker Studio. In the diagnosis we find the right mix for your moment, without spreading budget for no reason.
- How does the work start?
- We start with a diagnosis of the business, the ad accounts, the tracking and the goals. Then we build the plan (channels, structure and tests) and only then we go into operations. You see the cut before you invest more media.
- How do you charge?
- The fee model is agreed in the diagnosis, according to the type of service (management, consulting or training) and the scope (meeting cadence, need for close follow-up, deeper analysis and dashboards, for example).
- How often do I get reports?
- Operations are weekly: continuous optimization and a report on what performed, what we cut and what comes next. The format is business language, not just a screenshot of the ads manager.
- Do you serve any industry?
- We have already served 50+ companies, from A to Z. The filter is not the niche itself, but having clear goals, an offer and tracking that can be measured. In the diagnosis we check the fit between the media channel and the moment of the business.
- What is the minimum media investment?
- There is no single published floor: it depends on the channel, the competition and the goal. In the diagnosis we suggest a minimum range so the account can learn and generate useful data. Below that, consulting or training sometimes pays off more than forcing a campaign.
Our partnership starts now.
Tell us how we can help. Send the form on the side or tap the WhatsApp button.
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CNPJ: 37.439.677/0001-30